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Future mobility industry faces various challenges, but the biggest one seems to be driver behavior. Better understanding of driver behavior would lead to better driving and traffic conditions, more convenient future mobility solutions and a better integration of new mobility solutions in our everyday lives.
New future mobility solutions share a common challenge. They all seek public acceptance and to be embraced by users, drivers, operators and passengers, as best fitting in peoples’ lives. In order to achieve this goal, the inclusion of human factor in the development and implementation of new technology solutions is a must.
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